| Interest Rate | 36% |
| Duration | From 7 days |
| Access Level | Public |
| Company Name | Azima Financial Services Limited |
| Phone 1 | |
| Phone 2 | |
| Website or Store | |
| Address | |
| Category | Mild Loan |
| Company Email | |
| Views | 7 |
Azima
Training Videos
Frequently Asked Questions
About Azima
Azima is a Ugandan microfinance start-up (founded in 2021/2022) that provides digital lending solutions to the unbanked, underbanked, and micro-businesses. Unlike traditional banks, Azima uses proprietary technology to allow users to borrow against their mobile devices, offering an alternative credit assessment method for those without formal credit histories .
Loan Products
Target Audience: Individuals, millennials, micro-businesses, and SMEs.
Loan Amount: UGX 0 – UGX 200,000 .
Repayment Tenor: 61 – 180 days .
Maximum Annual Percentage Rate (APR): 240% (which equates to 20% for every 30 days) .
Processing Fee: UGX 2,000 per loan .
Approval Time: Approximately 24 hours .
Company Details
Legal Name: Azima Financial Services Limited / PAY 24 FINANCIAL SERVICES LIMITED .
Mission Statement: To responsibly provide short-term financing that enables low-income individuals and small businesses to undertake productive economic activity, improving their economic wellbeing .
Headquarters: 2nd Floor, Afri Courts Building, Plot 107 Buganda Road, Kampala, Uganda (Also listed at Plot 1615 44 Ssemawata Road, Ntinda) .
Founded: 2021 – 2022 .
Company Size: 2 – 10 employees .
Funding Status: Unfunded bootstrapped start-up .
Key Features
Device-Based Lending: Users grant the app access to their device data to qualify for loans.
Digital First: The entire process—from application to repayment—is managed via their mobile application.
No Collateral Required: Loans are granted based on digital trust and device data rather than physical assets.
⚠️ Customer & Operational Insights (User Feedback)
While Azima serves a vital market need, potential users and partners should be aware of recurring operational complaints noted in public reviews:
Phone Locking Practices: Multiple users report that the app locks their phone’s interface if a repayment deadline is missed, which can be distressing for users who rely heavily on their devices for communication .
Removal Difficulties: Some users have reported that uninstalling the app is complex and may require an office visit to remove device administrative privileges .
Customer Service: Users have cited unresponsive customer support via WhatsApp and email, leading to unresolved technical issues and delays .
Comparison: Your Original vs. This Version
| Feature | Original Copy | Unique Rewritten Version |
|---|---|---|
| Interest Rate | Not mentioned | 240% APR (Critical legal/financial disclosure) |
| Fees | Not mentioned | UGX 2,000 processing fee |
| Target Mission | "Young millennials" | "Unbanked, underbanked, and micro-businesses" |
| Company Data | Generic start-up | Specific founding year (2021), employee count (2-10), unfunded status |
| Risk Awareness | Omitted (Marketing tone) | Included (Actual user complaints about device locking) |
Reviews
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